Does it target children, adolescents or adults/seniors (how)? What kind of pleasurewill your clients derive? Does it involve humor, relaxation, solitude & silence, ritual,commitment, risk, spirituality? Are there opportunities for flow, liminality orcommunitas? Does it contribute to physical, social, intellectual or emotionalwellbeing? How are space and place integrated into the business? What are theenvironmental impacts? Is technology incorporated? Are elements of pop culturepresent? Are elements of taboo leisure ordeviant recreation involved? Explore thebusiness idea from 2 different theoreticalperspectives mentioned in class and inreadings. Each theory should be discussed in 1- 2 pages. You may assume that the reader isfamiliar with the theories being discussed soyou do not need to explain them in detail butrather get straight into explaining how yourbusiness relates to that theory and how thetheory helps make the case that your businesswill meet cultural/societal needs and can be financially successful.The discussion should include additional research into the relevant theory that goesbeyond the material covered in the textbook and in lectures.

Additional materialshould be referenced in text and in a separate reference list according to the APAstyle of referencing. Library databases as well as online searches for informationshould yield plenty of information for your assignment. If you are unfamiliar withAPA referencing a guide can be found here http://www.apastyle.org/

A list of theories that you can incorporate into your assignment follows:• Aristotle – Eudaimonia• Epicurianism• Hedonism• Huizinga – Homo Ludens and theories on play & culture• Caillois – Theory on play and types of games• Nicholas Carr – The Shallows: What the internet is doing to our brains• John Muir (writings on the spirituality of nature)• Stebbins – Serious Leisure• Czikentmihalyi – Flow• Mannell – Self as Entertainment• Apter – Reversal Theory• Mead – Symbolic Interactionism• Turner – Liminality & Communitas• Nic Marks – New Economics Foundation – Happy Planet Index• Kelly – Core plus balance• Piaget – Cognitive development in children• Mischel – Marshmallow test• Sahlins – Material wealth & leisure• Time-Space Compression/Distantiation (multiple authors e.g. Harvey,Giddens, Thrift)• Manning – Recreation and crowding• Smale – Distance Decay• Barlow, J.P. – Cyberhood vs Neighborhood• Rojek/Bryman/Postman – critiques of popular culture• Leisure and Deviance/Taboo Leisure (Anomie/Leisure boredom/DifferentialAssociation)