Keele University Eco Forest Leisure Wellness Center Marketing Audit

For the purpose of this assignment, you are required to outline and detail a marketing audit and strategy for the case scenario detailed on page 2 of this brief.

Based on your analysis of the scenario you will need to do the following:

• Clearly define the marketing environment for the organisation.
  • At a minimum, this should include details of:
    • Customers,
    • Key competitors, and
    • Macro-economic factors.
• Using an environmental framework Identify in depth areas of opportunity and weakness and use these to propose a digital marketing strategy for the case scenario. You must use only two of the following frameworks: Porters, SWOT, PESTL

• Detail your strategy. You will need to consider the following:

• The niche and target market strategy
• The positioning and differentiation strategy