ENT586 University of Phoenix The Process of Researching a Business Development Idea Paper

Scenario: You are an entrepreneur beginning the process of researching a business development idea. The first step in creating a high-level Information Technology (IT) strategy for your new enterprise/start-up company is to develop an executive summary of your business idea in the context of your goal to incorporate business-driven IT. The executive summary is intended to describe high-level strategic elements of the new business. The executive summary is a working document, which is expected to change over time as new details emerge.

Create an Executive Summary of your new business in a minimum of 700 words that includes the following information regarding your chosen enterprise:

• A description of the enterprise, the industry sector, product(s), and intended market
• An overview of the business focus, corporate culture, and ethical framework
• A summary of how the IT value chain will support enterprise innovation and competitive advantage through decision support

Cite a minimum of 4 peer-reviewed references from the University of Phoenix Library.

Format?consistent with APA guidelines.